The November days in Zhongshan city is still hot, the tress alone two sides of the road are still green. The Tanzhou Town government chosen an area near Zhuhai City, and half years later, there are two 5 star Hotel beside the road. It is really incredible thing in this small town. The fast development is started from the industrial area of Tanzhou town, hundreds of famous companies located here, maybe one of your daily necessities or electronics is from here.
Benro Factory Over View
Benro factory is located at the Qianjin road, Tanzhow Industrial area. It is at the corner of the area because of newly built factory. But the national flags in front of the gate and the Benro flags makes Benro factory visible and special.
Benro Main office building
Benro has the word-of-mouth among many well-know photography brands .Mr.Fang spent ten thousand RMB on a set of Nikon photographic equipment and planning to buy a tripod. “It`s more difficult to choice a tripod rather than a camara.With the limitation of the brands,and much difference in style ,camara users ,therefore , can choice the right camara for their own easily. Not like camara, there are many tripod brands.What`s more , a simple tripod contains esoteric mechanism. ”he said. After serious consideration,Fang decide to make the purchase of Benro N6.When exchanged purchase experience,Fang said truly that Benro as a Chinese national brand,its manufacturing process is not worse than foreign famouse brand.We should support Benro!
I still remember the start of Benro by 2004, when Benro is still new brand, in Beijing photographic equipment shopping mall, everyone is curious about Benro tripod, and make all kinds of test. Same specification , same quality, Benro tripod price is only 60% of the import brands, some tripod price only half . Based on the good reputation, Benro gradually become popular in China market, and Benro A series tripod become the top selling items because of the nice quality and affordable price.
Benro Founder and Chairman Mr. Liu Hao
MR.Liu,the chairman and founder of Benro is pround and confidence when talking about history of Benro`s development. He guaduated from Zhejiang University in 1986 and was assigned to Zhuhai City. He knows more about the photographic industry and started to caving out his own business resolutely after a few years hard work.To be honest, history has chosen Benro, Benro has chosen history.Thanks to the government positive policy ,it assist the small and medium-sized enterprises in open coastal cities to grow rapidly . The initial course of Benro had not always been smooth ,with the help of these policy, it revitalized and got a great improvement in precision aluminum products manufacturing industry. Moreover ,Benro gain rich knowledge on this area.
BENRO indispensable to the development of leaders at all levels of care and support
Referring to the origin of the brand name “BENRO”,Mr.Liu,the chairman of Benro, said that,”Lots of people don`t know the meaning of ‘BENRO’.A riddle said that, one callde in a hall then can heard hundreds of people`s recognition .The answer is from the book university saying that person who is benevolent can call up masses. ”Be benign can gain everyone respect .For Benro, it regards this tranditional Confucian belief as the roof of running the business.
Benro pioneered new vision when it in cooperation with famous national brand from1995. Obviousely,we will face the potential side effect on the nature resources and labor resources in case of manufacturing for foreign brands at all the times. In the industry chain structure ,Benro has awared that no other than innovating our own brand,can we catch up the foreign brand and come neck and neck into the leading post. Or we ,definitely,can only be a loser!
From 1998, Benro had been not only to serve Japaness enterprises precision components but also played a part in design of tripod parts and R & D . In this way,Benro brought up a professional tripod R & D team.These outstanding progress is closely related to Mr.Liu`s educational background. During the early development of the tripod, by virtue of Liu Hao`s professional knowledge,he participated in the product R & D.Mr. Liu can talk the details of the materials and the processing familiarly on and on,even though it`s just a small processing.
As we all know,no brand can succeed without sake. Benro laid a solid base on the area of tripod production. This Significant progress was contributed to the enterprising spirit,as well as the great effort on the tripod and photographic equipment R&D activities in their industrialization.Also, The result of the healthy development all though the market.
when talked with Liu Hao,the writer found him low-key. A lot of factories own their canteens because of few in the industrial area. In Benro ,it set a small rome in the office and cater the same dish as the workers` for the leaders,though the factory is large-scale.”It facilitate woking.Immediately ,I can continue to work after dinner.” Liu Hao said with a smaile. Maybe there are lots of thrifty boss as Liu Hao,but he is laudable. Without hesitation,he given 100 thousand RMB freely to the Red Cross Society of China for victims of the 5.12 Wenchuan earthquake .What worth mention is that Benro held the activities “Purchase Benro product,Show your love” in orther to raise more money.（More detail：http://news.fengniao.com/93/931276.html）。
From 2005 on, Benro had paid attention to the develop
Bob, a senior photographic professor and Luis Castanedda, a famous photographer.
Bob, a senior photographic professor(Former vice president of MANFROTTO in U.S. She is now hold a post be employed as Benro product consultant.) and Luis Castanedda, a famous photographer. Luis Castanedda, a famous photographer,has built a solid friendship with Benro and give Benro strong support in the overseas market.
A foreign photographor was shooting with Benro tripod in Antarctica.
Benro has achieved remarkable success both at home and abroad.during the last 5 years. However,Liu Hao makes 50% effort all though product R & D ativities.Only keep innovating and seeking for a change , can Benro uses 10- year experience on a par with foreign brand for decades .
Chinese famous photographers—-Yu Yuntian, and Shi Guangzhi
Yu Yuntian ,a domestic famous photographer, as well as Shi Guangzhi who won best-production award twice.,are Benro`s loyal user . Both of them chose Benro intead of overseas brand. By this token, we can see the strong pull with Benro in the professional photographic market.
“Veteran foreign capitalist country’s industrial has developed for hundreds yesrs, while China has just from an agricultural society to industrial society in transition. Many former entrepreneurs are converts from farmers. Therefore, more effort should be made in case they want to compet with overseas entreprises.”.
when we were talking, Chairman Liu Hao shared his opinion on domestic private enterprises. China’s reform and opening-up is bound to be a long and difficult road, can not be achived at once. We are called for making contribution to work steadfastly toward our commond goad—–make our country prospous Only by constantly making effort can our country gradually become strong and prosperous. Practical experience makes one insightful. Road will be wider as long as you are dedicated to their duties. So does running a company. For a enterprise, Clamoure after short-term gains, and do not srive for the consumer demand as a basic orientation are not a sustainable development path. Following the Sanlu milk powder incident, poison eggs incident arised. Nowadays the whole social conduct is falling down to the button line . Chairman Liu Hao remain simple and be profound in life. That is precious .
When released the news, the writer heard the news from Guangdong government saying that “Benro” will be awared Famous Trademark in Guangdong Province. Benro has not only well-known photography industry brand but also a national example for its enterprising spirit and dedication. Liu Hao s humble when referring the awards.” Benro is not yet a formative brand now.”
“Benro has to spend at lease 5 years to be a national brand. We should stick to the unchangeable management concepts, keep improving the products and after service system. Only in this way, can Benro accumulated more experience and found solid cooperate cultural ,also gain a large-scale faithful consumers to the brand.By that time , Benro can really be a brand !”
Generally speaking ,calm means not to be hubristic by external gains, not saddened by hardship. Liu Hao is calm even he has gain such a great achievement. The same as before, he works on time ,deals with all kinds of matters, take part in the photographic industrial exhibition all around the word. Competitors has not yet got him mixed up. On the contrary, knowing and priaising the opponents what are showing Liu Hao self-composed.
The history of Benro is only a microcosm of the development of China’s private economic. China’s private economic that can maintain the momentum of a sustained, rapid and sound economic development is owning to the change on mind and the pragmatic spirit. There’s a long way to go for China’s private enterprises. A real national brand is the one which can survive in the mechanism of the market economy selection, remain be admired by consumers .
Nowadays, maybe we used to measure up to overseas brand, and are afraid to fail to keep up a pace .So, I hope one day , national enterprises can stand proudly in the vanguard of the industrial . From Chinese manufacturing to China to create, Benro will be able to create a brilliant national enterprise.
